CHINA / News
Innovation, cooperation enlarge brand awareness
By Shangguan Zhoudong (chinadaily.com.cn)
Updated: 2006-09-13 13:40
Management and independent technology innovation are key factors to
enlarge independent brands reputation, Xu Xiyou, general manager of
Shenyang Machine Tool (Group) Co Ltd, China's biggest machine tool
manufacturer, said at the China Machine Tool Industry Brand Development
Forum, which held on September 10 in Shenyang, capital of Northeast
China's Liaoning Province.
According to Xu, the company cooperated with the Technical University of
Berlin, China's Tongji University, Jilin University and Beijing
University of Aeronautics & Astronautics, in an effort to improve its
research and development capabilities.
The company recorded 5.55 billion yuan in sales last year, among that,
US$50 million yuan are from overseas markets, it produced 60,000 set of
machine tools last year with over 10,000 are numerical controlled.
Another China's leading grinder supplier, Shanghai Machine Tool Co Ltd,
also attach importance on cooperation with China's leading universities.
It also set up a workroom with Siemens China and established a technology
center in the United States, ensuring the company have access to the
world's most advanced machine tool technology.
Qiqihar Heavy CNC Equipment Co Ltd, also China's machine tool giant,
spends three percent of its sales on research and development and
innovation. It invited machinery tool expert for staff training and paid
more attention on information exchange with foreign companies.
According to statistics from the National Bureau of Statistics, in the
first half of this year, 2,432 Chinese machine tool enterprises recorded
75.6 billion yuan and 72.2 billion yuan in output value and sales, up
25.8 percent and 26.3 percent respectively from the same period of last
year.
Representatives from China's leading machine tool manufacturers such as
Ningjiang Group, Chongqing Machine Tool (Group) Co Ltd, Machine Tool
Plant of Dongfeng Motor Co Ltd, Hangzhou Machine Tool Group Co Ltd attend
the forum.
As a part of Chinese Brand Promotion Northeast China Tour, the forum is
organized by the Electromechanical and Science and Technology Department
of the Ministry of Commerce, China Machine Tool & Tool Builders'
Association, Liaoning Provincial Department of Commerce, Shenyang
Commerce Bureau.
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